Look at the above ads that we can found easily when we buy cigarette. This is an initiative by our government to prevent smoking habits among Malaysian and seriously i'm not smoking ok==' hahaha seriously ! blregh depends on you lah to trust or not ! haha btw yeahh we know, our government has spent million Ringgit to doing campaign to spread this awareness but somehow i think i doesn't work=='.
Why?? for me through this kind of method, it may resulted to a little proven effectiveness. Instead of making health campaigns more extreme, i think more sensitive adverts may be better at tackling important health issues and i think advertising on anti-smoking should more focus on sensitive adverts. A different form of shock can come from adverts that are more realistic and affect the viewer emotionally.
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